Impulso Viajero

Impulso Viajero is not a traditional travel agency; it is a bespoke travel design service that curates personalized itineraries tailored to each traveler’s desires, interests, and needs. With a deep passion for exploration, Impulso Viajero transforms trips into meaningful experiences, ensuring each journey is unique and unforgettable.

BRAND OVERVIEW

black blue and yellow textile
black blue and yellow textile
black blue and yellow textile
black blue and yellow textile

BRAND ASSETS

The elements—such as the suitcase, passport, airplane, and travel accessories—were illustrated in a sticker-like style to create a fun, dynamic, and approachable aesthetic. Each icon represents essential aspects of travel, making the design both visually appealing and relevant to the agency's purpose.

BRAND ASSETS

The elements—such as the suitcase, passport, airplane, and travel accessories—were illustrated in a sticker-like style to create a fun, dynamic, and approachable aesthetic. Each icon represents essential aspects of travel, making the design both visually appealing and relevant to the agency's purpose.

airplane on sky during golden hour
ogo and visual identity design for impulso viajero with a focus on modern, cohesive branding.
ogo and visual identity design for impulso viajero with a focus on modern, cohesive branding.

Brand Concept

The brand is built on the idea of movement, passion, and connection. The logo features a heart and an airplane, symbolizing the deep, personal attachment many have to travel. This detail was a specific request from the client, reflecting the emotional significance of travel in their life.

Final Outcome

The final brand identity captures the essence of tailor-made travel experiences with a modern yet personal touch. From its distinctive logo to its lively illustrations, every element aligns with the mission of crafting unique, emotion-driven journeys.

black blue and yellow textile
black blue and yellow textile